Trying to get out there and find buyers one at a time is daunting, exhausting, and expensive.
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Quite frankly, it is not an effective way of trying to grow or scale any kind of business these days. It definitely isn’t practical as a loan officer.
If you’re really ambitious and want to scale your production without constantly having to double or triple your marketing efforts, you need to build up an army of real estate agent referral partners.
But how do you get real estate agents to trust you enough to start sending you all of their buyers?
You have to know how to give ‘em what they want before, during, and after each loan.
Here’s how that is done, my friend.
A Right Hand
Just like you, many real estate agents often feel overwhelmed and alone faced with all of their day-to-day challenges in handling their workload.
Just imagine how you would feel to have an extra partner in the process to cover you and watch your back.
Think about how great it would feel to know that on the rare occasion that you dropped the ball there is someone there to help pick up the slack or help solve the problem.
The more that you can act like the right-hand man (or woman) to each real estate agent involved in your loans, the more they will grow to value you and the more eager they will be to return the favor with referrals.
Consistency
Providing great survey during the first loan that you work with a real estate agent is fantastic. However, should that real estate agent bring you a referral and find that the service they received the first time around was more like an anomaly, they will quickly grow frustrated and the referral stream will dry up. It is not enough to perform well here and there. If you truly want to scale your production, you will need to become known for your consistent over the top performance.
Open & Honest Communication
One thing that both buyers and real estate agents have always agreed upon is their desire to work with lenders that provide open and honest communication. The more that you try to avoid problems or hide them from the people that you are working with, the more challenges you will face in trying to grow your business.
Don’t forget that real estate agents are privy to many of the obstacles that often arise during the loan process. In most cases, if you are open and honest with them about what is happening with the loan, they will be grateful for your honesty and more than happy to aid in any way that they can. Help them to feel as though you together are partners in this process and you are doing all that you can to get the deal to the closing table. Your reward will be referrals.
Offer More Value Than Your Competitors
A sure-fire way to stand out from your competition and win over the hearts (and referrals) of more real estate agents is to be the loan officer that delivers more value than anyone else in your market.
Wondering how to be the loan officer that every real estate agent wants to work with?
Check out this free training that includes my secrets on how to provide that top-notch value and become irresistible to real estate agents.