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Join us as Scott Hudspeth details the importance of video marketing and how it can directly impact your business.
Last week, we discussed a virtual gift exchange where everyone shared one idea that would secure a deal within the next thirty days. Paul Dolan has put together a list of 44 ideas under “Agent Gift Exchange” on freshagentmarketing.com . These ideas are designed to help you get your foot in the door and start making progress in your Real Estate business.
5 Reasons why video is more effective than the written word:
- Videos grab attention
- Engages viewers
- Drives more traffic to your website
- Improves brand recall
- Increases buying intent
Why should you incorporate videos into your business?
The list (mentioned above) gives a brief overview of the importance of videos. Here, we will discuss the benefits of videos in depth. For starters, videos grab attention. At their baseline, videos are more interesting than written words. Studies show that your eyes are attracted to movement and therefore videos naturally draw attention. People are over 27 times more likely to click on an online video versus a static post.
Not only do videos grab attention – they keep it! Because they combine movement, sound, and text, videos can pack a lot of information into a smaller package. Some say that a one minute video is worth 1.8 million words.
Your brain processes visuals much quicker than text. So, if you only have a few seconds to engage with someone, video should be your medium of choice.
Have you ever found yourself reading an entire page of a book and suddenly realizing that you have no idea what you just read? This phenomenon is called regression. However, videos nearly eliminate it.
Another benefit of videos is that they are really good at storytelling, something that most people enjoy. Because they elicit strong emotional responses, people are more likely to share, like, and comment. For example, tweets with videos are 6x more likely to be shared than text only tweets.
Videos are great for SEO:
Wistia, a video hosting company, found that they could increase overall organic search traffic by 10% just by making sure their videos were indexed by search engines. In 2022, about 87% said video had helped them increase web traffic. That percentage has grown from just 55% in 2015.
In addition, videos help move customers through the marketing funnel. The success of any marketing campaign is based on conversions. In other words, if people buy your product or service, your marketing is working. One study found that video can increase purchase intent by 82%. 73% of consumers also say they’re more likely to buy after watching a branded video about a product or service.
Video Trends:
Let’s talk statistics. Video marketing tools are used by 81% as mentioned by Hubspot. 6 out of 10 people prefer watching online videos other than television, as stated by Google. Evidently, mobile video consumption is seeing a great rise by 100% every year, according to Insivia. By 2022, online videos will constitute more than 82% of internet traffic. It is 15 times higher as compared to the year 2017, as stated by Cisco. Moreover, around 78% of people watch online videos in a week, while 55% view online videos every day according to Hubspot. Worstream’s studies show that 59% of executives watch a video rather than read a text post.
Another interesting statistic according to Insivia is that viewers remember 95% of a message that is delivered via video.
21 Real Estate videos top agents use to generate and nurture leads :
While it seems like every Realtor is making Real Estate videos these days, most shouldn’t even bother. Why? Because they aren’t focused on WHY they’re making videos. The purpose of making videos is to generate and nurture leads.
Educational Real Estate videos with FOMO Titles:
- How to spot property repairs and issues BEFORE you buy (LeAnn Henri, Good Company Realty)
- Avoid these MISTAKES when SELLING a house (Jeb Smith, Coldwell Banker)
- Should I get a home warranty? (Peter Lorimer, Corcoran)
- How do I get the seller to pay the buyer’s closing costs? (Javier Vidana, My Home Group)
- Do’s and don’ts before closing day on your home (Niki Luther, Palm Coast Real Estate)
Tips and tricks for recording educational Real Estate videos that generate leads:
- Invest in a high quality microphone
- Break up complicated topics into multiple videos
- Use simple graphics and charts whenever possible
- Write out your scripts before you start shooting
After educational videos with FOMO titles, Agents should focus on listing walk-through videos. Buyers and sellers are interested in learning how their home compares to other homes on the market.
Tips and tricks for recording Agent introduction videos that generate leads:
- Invest in a professional editor
- Don’t just recite your Agent bio
- Talk about your family or personal life
- Add music
- Invest in a high quality microphone
- Don’t improvise, write a script
- Have a friend or a fellow Agent preview your video before you post it
- Smile!
Tips and tricks for recording client testimonial videos that generate leads:
- Approach clients for a video testimonial around 1 week after closing
- Combine your introduction video with client testimonials
- Shoot all of your testimonials in the same place
- Give your client a script to follow when writing and reading their testimonial
- Combine 3 to 4 short testimonial videos into one
Getting comfortable on camera:
- When on Zoom, keep your camera on. This can be 1 on 1 or in a group setting
- Use a mobile video call when chatting with friends, family, or coworkers
- Use video text messages
- Use loom.com for video email responses
- Go live on Facebook at an open house when you first see a house. Be yourself and share your excitement or lack of on the video.
- Use vimeo.com for videos or presentations
- Use YouTube.com for Marketing Equity
Other useful tools include TelePrompTer (https://bigvu.tv/) which is a teleprompter for your phone. Grab the free version to get started today.
What are you waiting for? Sign up today and get started so you can make 2023 a record breaking year!