If you are like most loan officers and branch managers, you are always looking for the best way to generate more business in less time.
We are committed to helping you live your life with more freedom, while simultaneously building a mortgage business that you can be proud of.
If you want to take yourself and your business to the next level in 2018, you need to deploy cutting-edge marketing tactics that will help you stand out from the competition.
In this episode of Mortgage Marketing Animals Weekly, Scott and Inga share how to leverage the power of text message marketing to help you:
- Automate your follow-up process
- Re-engage leads that have gone cold
- Stay top of mind with your current referral partners
The Magic Of Text Marketing
Text message marketing is one of the most modern and effective ways of staying on top of your database and building the valuable relationships that will help you become a Millionaire Loan Officer. It is especially effective with younger real estate agents and referral partners, who typically prefer to communicate through text messages, instead of phone calls.
While there are many text message marketing services out there, we are featuring the easy to use Text Magic platform, which we have used with great success. Aside from being easy to use, we choose Text Magic because it has valuable features including:
- The ability to use localized numbers for any market you want to target
- A free trial period and low fees following the trial
- The option to schedule your text messages in advance
- Both mobile and desktop-friendly versions available
- The ability to attach files like YouTube videos
What You Should Know About Text Message Marketing
Although text message marketing has proven to be an effective way of building your mortgage business, it will only work if you use it in the correct way.
It is important that you send messages that will come off to your recipients as personal and thoughtful, rather than always asking for business.
It is also crucial that you make sure you have a system in place to respond to incoming calls and texts that you receive in return. One of the great things about Text Magic, is that anyone on your team can respond to incoming calls and messages for you, using the Text Magic platform. In order to ensure your team is able to manage responses, it is a good idea to send your messages in small batches of 100 people or less at a time.
What Is Your Favorite Modern Marketing Tactic?
Please comment below with your favorite tools and resources, like Text Magic, that you are using to level-up in 2018. We are committed to helping the entire mortgage community achieve more success and freedom.
Are You Ready To Get To $100 Million?
It can be hard to accept, but you are worthy of success.
The truth is that you do have the ability to be a Millionaire Loan Officer.
However, you may never get there without the right systems and tools in place.
If you are feeling trapped by limitations or stuck on the ladder to success, then it is time you booked your strategy call with me.
During our call, I will help you to understand exactly what is holding you back and exactly what you need to become a Millionaire Loan Officer this year.
Accept success and claim your strategy call.
To your success!
Scotty
#MLO