If there is one thing that every lender has in common it is that they want more business but don’t have enough time to go out and generate it.
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Not only does it take a ton of time to drum up prospects and try to convert them, be very expensive too.
Obviously, that is why referrals from real estate agents are so coveted in this day and age.
I mean, just imagine how your life and business would change with just a couple of extra referrals from real estate agents every single month! How would that transform your future?
Now picture having an army of real estate agents lined up and eager to refer all of their clients to you, and only you.
That would be extremely powerful!
In today’s post, I’m taking you through the basic training of recruiting your army so you can spend less time prospecting and more time getting clients to the closing table.
Profile Your Target Agents
Just like you can’t write a piece of content without knowing who your audience is, you can’t market or try to sell anything to anyone without knowing who you’re trying to target. That being said, you need to create a profile or avatar of the types of agents you want to recruit into your army and figure out what makes them tick. The more that you can define who they are and how they work, the more effective you will be in all of your communications with prospective referral partners.
Make A List Of Their Biggest Problems
One of the best ways to provide value and attract your preferred real estate agents into your referral army is to brainstorm a list of their common problems. Even if you haven’t been a loan officer for very long, you should be able to guess what some of those problems might be. For example, let’s say that you want to align yourself with real estate agents that specialize in luxury properties.
You could probably guess that a few of their common problems are things like:
- How to find buyers with pockets big enough for their listings
- How to keep their sellers happy while the luxury listing goes stale
- How to get in the door with more high-end clients
If you aren’t sure what your avatar’s common complaints and challenges are, turn to social media groups to see what types of questions are frequently being asked.
Become The Solution
Once you know what is holding your target agents back, you can become the solution to their problems and position yourself as a desirable lender to work with. Remember, the more value you deliver, the greater the return on your efforts. One thing that never fails to appeal to real estate agents that are struggling or hungry for growth is training opportunities like the ones found in Agent Mastermind . An easy way to get your name out there more as a solution to common problems is to reply to those FAQ’s you find in social media with an exclusive invitation to join Agent Mastermind.
Rinse And Repeat
Your list of real estate agent problems and your practice of solving them is not a “one and done” practice.
The more often that you add to your list and work to address each point in a public or one-on-one arena, the more your real estate agent referral army will expand.
Before you know it, you will have so many real estate agents sending you business you will have to tackle the more desirable “problems” like “how do I handle all this income?”
I not only want to see you reach goals like that, but I also want to see you reach them faster! That’s why I’ve prepared this bonus training for faster success for you here.